Social Media

Sources:  http://facebook.com, http://twitter.com, http://ning.com, http://linkedin.com, http://myspace.com, and many more.

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Basics:

1.  Protect your image.  They don’t see you physically but they do see you and build a picture of you through your profile.  Keep it clean and professional.

2.  Make contacts.  Add people that you know and people that you don’t know.  The key is just like the rest of the business, it’s a numbers game.  Lead with the tools as they may fit what they are already promoting.

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3.  Be strong.  You are entering a place on the internet that is filled with excited people who are promoting their own companies.  You need to be strong and confident about what you are doing with OurGV.com.  They will want you to buy their products and services, look at their different websites, and to try to be your authority.  When you start going down that path you have lost them.  We encourage you not to review what they are marketing, as this will only make you appear uncommitted.  Successful affiliates are so focused on the success they are creating with OurGV.com, that they do not have time to look at all.  It’s like being married and still looking around to see what else is out there. 

4.  Be patient.  Like all forms of marketing on this list it will add up over time.  Your best prospects may come a few months from now after many contacts back and forth.

5.  Sample messages:

“I’d love to learn more about what you’re doing with your (fill in the blank with what they do).
I’m a big fan of social media however I find true win/win relationships take more than just reading someone’s posts.  If you get a chance to give me a call (your number) I’d love to connect offline and find out if there’s anything we can do to help each other.

Your name”

 “How do I approach my warm market on Facebook?” And Number Two, “how to I approach someone that I kind of know but I haven’t seen in a long time or they are just kind of a Facebook friend and I’ve talked to them before, but I’m just not really sure how to approach them now through social media as well.” Those two questions  have very, very similar answers.

The way we like to approach that situation is to make it so your prospect doesn’t feel like you’re not coming off as “fake”. Whether you’re talking to them over the phone, or talking to them face to face or even on social media, they can sense when you’re being fake and you’re not really genuine. They know when you don’t really care about how they’re feeling or what’s been going on in their life and you just want to make a sale.

Don’t come across as the person who’s “just trying to see what’s up” and then all of a sudden go in for the pitch. That’s the wrong way to approach it. The way that we like to approach it, and this is how you can do it online or offline, is to simply come to them and establish the connection. You first want to make sure they are active on social media, so just say:

“Name, I haven’t talked to you in a while, how are you doing?”  Just to make sure they respond, that they’re active, that you know that they will actually engage with you, so that’s number one.

Step two is to go into what we like to call the elephant in the room. It’s when you know that it’s kind of awkward because you haven’t talked to them in a long time but, you still want to get your pitch in and you still want to ask them if this is something that they’d be open to. The way to do that is to just straight up ask, not be sneaky. Most people do this wrong and try and beat around the bush. Don’t do that.

We like to say: “Okay awesome, I should be honest with you, the reason why I reached out to you is not to catch up. I know that we haven’t caught up in a long time and we should do that at some point but I remember you being super sharp (or I remember you being super outgoing or I remember that you loved selling or whatever compliment you can give them that relates to your business and why you’re specifically reaching out to them).” That’s very, very important, so make sure to tell them why you’re reaching out to them and compliment them in some fashion. “I remember you being XYZ and something came across my lap, I’m working on a side project. I’d love to see if you have any openness to it, if it wouldn’t interfere with what you’re already doing, and what you’ve got going on in your life. I think it’d be perfect for you, if you’d like to take a look, great and we can set up a time, if not no big deal.”

They’ll appreciate that, they’ll commend you for that, and will most likely respond positively, even if it’s a no. If it’s a no, that’s totally okay, you can at least come back to them because you didn’t burn them out.

Using Social Media for Recruiting LOCAL Warm Market

Now, for warm market, if they’re local we would definitely try to meet up with them, get face to face. It’s always easier to share face to face that it is when you’re talking through social media, or at bare minimum get them on the phone. Whether they are local or long distance, get these people on the phone, so you can introduce the concept to them, pick a specific time that you want to get them in front of the video and go from there. It’s very, very simple, leverage the tools, but make sure you’re getting them on some type of platform other than social media so you can really increase your closing ratio, a.k.a the phone, face to face, etc.

 

A favorite recruiting website for many people is Facebook.

Facebook really is all about networking. You can connect with friends, both old and new and build different networks of friends based on the things you have in common with them.

Facebook is easy to join and allows members to create a profile that will give friends a comprehensive snapshot of you and what you’re about. One of the features of Facebook is a “news feed” that is added to each time one of your friends changes status or does something like makes a comment or adds a link to his or her profile. This allows you to keep up with what your friends are up to and it alerts them to what you’re doing.

To network on Facebook with other people who appreciate work from anywhere businesses and non-profits your best bet is to connect with like-minded people through Facebook groups. You are likely to find several Internet marketing groups and non-profit groups on Facebook that appeal to you and you can add the people within these groups even without joining the group itself.   Joining the group gives them that ability to mass email you as often as they like. Start to make “friends” with other people. You can do this by going through group list and inviting individual group members to be your Facebook friends. One way to accomplish this is to go down the list and simply request each person as your friend. You can choose to send them a message along with your request, which is helpful if they don’t already know you. But don’t send the exact same message to each person – you’ll be accused of spamming by Facebook and risk losing your membership!  Add as many people as you can and be consistent.

Once your own friend list begins to grow, you might want to separate your friends into lists so you can keep track of them. For example, you can create a family list – that’s where your family will go (obviously). Then you could create a college friends list, or a non-profit list, a green apple list, or whatever.   Eventually you will be able to post a new link on your profile and it will be seen by hundreds of people within a day or two.

The beauty of it is that you have the prospect of gaining new friends each time you add a friend to your list – they all have friends that you might like to connect with as well! As you can see, networking through Facebook is easy to do, and it has the potential for growing your list of connections by leaps and bounds!

I bet someone who is reading this is thinking, “Oh, but I can’t write worthwhile posts!” It’s true that some people don’t feel they have the skill (they are skilled at other things) to write a professional post. And some people haven’t got the time or inclination to do it. This doesn’t mean that you shouldn’t use posts as a way to build your reputation as an expert. What this means is that you should quote others!  Link to things on the website that you enjoy.  New movies, new non-profits, new success stories!   It’s working smart!

It’s a great way to build your reputation as a trusted expert for your customers, a great way to generate traffic to your site, and a great way to build your business!